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Our Approach

Who We Are


Tasty Ethnics (ex UFG) was founded in 2006 in Riga, Latvia with a vision to cater ethnic delicacies, foods and beverages to ethnic diasporas around the world.

We work with over 150 food producers from Central and Eastern Europe, including Russia, to offer a consolidated catalogue of more than 10,000 goods for various acquired tastes.

Our clients benefit from our complete service package, simplifying the process of ordering products from international producers. Over the years we have perfected importing, exporting, product sticker labeling, private/white labelling, logistics, and product consolidation.

We are constantly exploring new partnerships to expand our product catalogue and continually acquiring new retailer partners to help them bring value to their shoppers worldwide.

Our professional and passionate team with a combined experience of 40 years provides tailor made solutions to suit our customers’ needs.


Our Story

Meet the Team!


Meet our passionate food fanatics who work day in and day out to cater for your specific needs!


Ina Urtane

Founder & CEO


Erlands Zaluckis

Relationships first - Business follows


Marks Ozolinkevics

Progress is all about being humble and teachable.


Natalja Smirnova

Orders and Fulfilment